ECO-SWAG: WHEN GOING GREEN GOES COOL

Sometimes all it takes is a little bit of the celebrity touch. From Jay-Z making Cristal cool (and then taking it all back) to Bob Dole making it OK to talk about “problems down there,” a strong celebrity endorsement is often what it takes to bring a brand into the limelight. I still remember drinking Gatorade with my Wheaties thanks to number #23. While my palette has since advanced; I must admit, I still want to be like Mike.
In the above examples an individual product or brand is being promoted, but the same effect can be had for an entire cause or movement. From Brad Pitt freeing Tibet to Pamela Anderson baring it all for PETA, celebrity endorsements are often what it takes to rally the masses. Now it is the environments turn. Celebs are now seen everywhere from the red carpet to the red clay roads of Georgia (Ludacris’ new hybrid) displaying an eco friendly message. Green has gone chic.
Actresses such as Natalie Portman are ditching the Louis Vuitton in favor of eco bags. Why spend so much in this economy when for under a $1.00 you can be just as stylish, and convey a positive message, with a custom reusable bag? Eco friendly bags have endless options and designers at Factory Direct Promos, found at www.factorydirectpromos.com, are ready to assist in making your creative vision a reality. A good nonwoven bag should last up to two years of regular use. When you are done with it, the recyclable raw materials mean that it can return to the Earth, not sit in a landfill. If a stylish eco bag is good enough for Natalie Portman or Gwyneth Paltrow, it should suffice just fine for the rest of us as well.
Quality reusable bags are just the start, eco friendliness is starting to pop up in celebrity driveways as well. Next time you see Ludacris cruising down the road know there is a lot more to his ride then just a set of chrome wheels and a thundering sound system. Under the hood you’ll find a hybrid engine that uses methods such as regenerative braking to increase his MPG, decreasing harmful emissions in the process. Perhaps he is going back to his mansion, where he has solar panels on the roof. Brad Pitt is another convert. He recently traded in his fleet of convertibles for the new Lexus RX 400h luxury SUV hybrid. Once the new Tesla electric sports car goes into mass production, look out for motorists cruising past you in eco friendly style.
These celebrities didn’t do anything dramatic or life altering. Ms. Portman simply opted to use reusable bags, while Ludacris and Brad bought a few new cars. This is exactly the point; there is no longer a reason not to use eco friendly products. They are cool and chic, display a positive message about your brand or self, and are quite affordable. The trendsetters are going the eco friendly route, so why shouldn’t you?
The impact is even more felt for business owners and marketing managers. No longer is it acceptable in the public’s eye to be wasteful or a polluter.  Opting to use eco-friendly products, such as polypropylene bags in place of plastics, means that you are sending a message to your potential customers that you care about this Earth of ours. The little decisions we make really do add up. Next time you are in need of custom manufacturing, do the right thing, choose Factory Direct Promos.

May 26th, 2009 – Posted in Eco Smart Solutions